About
Senior UX Designer · Tel Aviv
Designer based in Tel Aviv. Curious, relentless, always learning. I love questioning everything and making complex systems work better and more efficiently.
Experience
UX Designer · Wix.com · 2014–2026
2025–2026 · OS company
Designed platform-level AI and developer-facing products. Led UX for the AI Credits system across Business Manager and Wixel, and redesigned the app installation data experience for developers.
AI Credits Wallet, App Installation View
2020–2025 · App Market
Owned design across Wix's developer marketplace: monetisation infrastructure, platform tooling, and internal operations. Worked end-to-end across developer onboarding, payout systems, and marketplace tooling.
App Pricing, Payouts, Refund Flow, Developer Sale, App Coupons, App Collections, App Reviews, Internal Review System, Submit & Publish, API Keys, Development Site Creation
2019–2020 · Labs
Worked on experimental product initiatives within Wix, including a comments app and various early-stage features.
2018–2019 · Media
Designed the core video creation and management experience as part of the Wix Video product team.
2014–2018 · Wix ADI
One of the founding UX designers on Wix ADI, an AI-powered website builder. Helped define and design the product from the ground up.
Marketing Designer & Lead · Wix · 2012–2013
Graphic Designer · McCann Erickson Israel · 2010–2012
Graphics · Walla.co.il · 2008–2010
Education
2006–2010 · Shenkar College of Engineering & Design
B.Des. in Graphic Design
2012 · Netcraft Academy
UX course
2004–2005 · Tel Aviv University
Studies towards BA in Economics & Philosophy
Skills
Figma · Google Suite · Cursor · Claude Code
Hebrew (native) · English